It is learn that human tends to press the panic button too fast when under pressure;and they are lost; they could not find their way out of the maze. Remember, always goes back to the fundamental, its where the solution laid! Pushing the ultimate button in any events is not going to help, when the fundamental is not resolved. Taking my experience for example, spending million of dollars for Media investment is not helping the brand if the product is lacking of in store visibility; same applies to any new product launching, get it done fundamentally before rise above all!
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