The market is a war field, where products or brands competing with each others, and the winners stay on top of the chart. Weaker opponent bound to stay at the bottom of the chart, unless they find a better way to compete that can bridge the gap with the leader in the market, or stay as it is.
Since we know the business is about the same in the war, we compete on the basis understanding to drive competitors out of business, and such principles of competition, should always prevail in the organization or make known.
In the marketplace, all competitors are assumed to adopt the similar belief as they fight on the same platform, and compete on the same understanding to drive each other out of business. This is a way of life, and none should deny its existence, organization which treat the belief as against the fundamental business ethic will suffer the aggressive attack from competitors often, yet can only remain in a defensive mode due to the none- believer of this Predatory competition.
Company who preferred offensive mode will always remain in active mode; their strategy is always to attack the market, to grab market share, but their aims is to take it from [any] competitors in the markets, though they can have a neutral yet ambitious objectives. For instance, marketing objective is to increase market share by increasing penetration for a New brands; the aim is to take share from the leader of the segment, and successfully triggers massive switching. – Eventually, everyone aims to take share from everyone; this is a way of life.
Since we know the business is about the same in the war, we compete on the basis understanding to drive competitors out of business, and such principles of competition, should always prevail in the organization or make known.
In the marketplace, all competitors are assumed to adopt the similar belief as they fight on the same platform, and compete on the same understanding to drive each other out of business. This is a way of life, and none should deny its existence, organization which treat the belief as against the fundamental business ethic will suffer the aggressive attack from competitors often, yet can only remain in a defensive mode due to the none- believer of this Predatory competition.
Company who preferred offensive mode will always remain in active mode; their strategy is always to attack the market, to grab market share, but their aims is to take it from [any] competitors in the markets, though they can have a neutral yet ambitious objectives. For instance, marketing objective is to increase market share by increasing penetration for a New brands; the aim is to take share from the leader of the segment, and successfully triggers massive switching. – Eventually, everyone aims to take share from everyone; this is a way of life.
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