MHO: Attractive vs. Likeable

It is more effective for an unattractive person to communicate their intention explicitly to the target consumers; it is on the opposite for unattractive person.

It is less perceived as serving self-interest when a likeable person expresses their intention explicitly to the target market.

It is neither explicit nor implicit when an unlikable person communicates their intention, they will still receive unfavorable response from the target market.

However, when an attractive and likeable person associated with too many advertisement, he/she will receive unfavorable response from the target consumers, regardless of the message is explicitly or implicitly communicated.