Wednesday, November 12, 2008

MHO: Benevolence is Asian's Value?!

Ability, Benevolence, and Integrity is what Asian care the most.

An Advertisement must be able to reflect these value in order to improve marketing efficacy.

Ability refers to the performance of your products, must be able to exceed your target consumers' need.

Benevolence refers to the sincerity of your advertisement, hard sell does not work in this case!

Integrity refer to the credibility of your brand in the market, be true to yourself and present the truth to consumers...

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