Consumers can be influenced by role model in their purchase intention and behavior. Role model influences are attributed to 2 driving factors, a) Interest driven, b) Need driven.
When role model appearance in items where audiences are interested, it is effective.
When role model appears in items where audiences are in need of it, it is effective.
When role model appearance in items where audiences are interested, it is effective.
When role model appears in items where audiences are in need of it, it is effective.
Role model can create impulse purchase only if it is interest driven!
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