MHO: Agency vs. Client

There’re a few principles to ensure a happy, and effective working relationship between agency and clients,

For agency;

a) Agency needs to always try to maintain a harmonious working relationship with clients

b) Agency needs to understand that client pay you for our work and creative idea; experiences which the client is short of, remember that, client won’t need you if they have the capability anyway!

c) Agency needs to always think positively, behave positively, and act positively, because you will get pressure, get rejected, and being forced to complete something under unreasonable timeline

For clients,

a) Trying to work with agency to maintain harmonious relationship

b) Trying to think positively, behave positively, and act positively at anytime; but also must understand that you are a client, and has the authority to reject, pressure and force something through…

c) Be tough when needed…because being tough is being frank, vice versa…sometimes being too loose, client tends to indulge the agency, and agency tends to get used to it and become ‘slow’ in a fast moving environment; in another words, you are being de-prioritized by agency!