Prince: ''Stupid Elephant!"

Strategy formulation is sometimes like the story of “blind man & elephant”; each different blind man gives a different thought about an elephant; at strategic level, we are to look at total pictures (the wholeness of an elephant), and pass it down so that they conclude the right way, then we need to tell them that they need this elephant to take them to their destination. After all, they are on their own in managing the elephant, and from the top, we provide timely advice of the appropriate method in riding the elephant.

However, strategy will still go wrong, a) when ‘method’ provided is wrong, or b) the ‘rider’ is sleeping through the journey, and c) strategist not trying to wake ‘them’ up; but often, the comfort riding on elephant is too tempting to sleep, waking them up, piss them off, and they ‘sleep’ again, and here it goes, wrong direction, and the common occurrence is that, the rider wake up, and shout, ‘Stupid Elephant!’