Is celebrity endorser effective? I personally, would say base on your objective, if you objective is to create awareness for your brand, then celebrity endorser can give your brand a kick; if not, endorser is a waste of money! Furthermore, endorser work well among the younger generation, if your target consumers are age around 16 -25 (approximately), celebrity endorser would work pretty well;
a) Among non user - it creates good awareness
b) Among current user - it build loyalty (i.e. celebrity is using the brand I used)
Unfortunately, endorser do not work well with older generation;
a) Among non user - what's so good about the celebrity??
b) Among current user - they are old enough to know its 'Ad Tactics'....
a) Among non user - it creates good awareness
b) Among current user - it build loyalty (i.e. celebrity is using the brand I used)
Unfortunately, endorser do not work well with older generation;
a) Among non user - what's so good about the celebrity??
b) Among current user - they are old enough to know its 'Ad Tactics'....
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