MHO: Like the TVC or Like the Product?

Most Expensive TVC from Guinness - HERE

The role of advertisement is to communicate the product message to the consumers. As such, the Ad must ensure consumer understand the message. Makers need to put in perspective that creating an Ad that consumer like is not the key success factor. The Key success factor is to create an Ad that helps viewer to learn and understand the product, and eventually incite their interest to know more.