(With reference to above article) Writing a letter to editor, publishing a book or even show up in TV program is not going to help. The few recommendations from author are unlikely to showcase your professionalism. Even so, you are just paving your way towards becoming ‘celebrity agency’ or ‘celebrity-Pro’ or in another word “Cele-Pro”.
My personal experience tells, Celebrity Pro never get things done; instead, those practical and committed, real Professional Agency get thing done quickly enough! Furthermore, Cele-Pro is too busy with own program, and their ‘show-face’ event; hardly have time to meet their own client. Thus, most of the projects are in fact covered by their subordinate. This type of Cele-Pro agency is all ‘talk’, and no ‘quality action’.
Company who wishes to engage Professional Agency for consultation, should always make a reference to Agency’ portfolio, ignore all those ‘glamorous’ awards, TV program or commentary they’ve made; focus on the work they’ve done come more effective, because their work showcase their real capability, and whether their style meet client’ need or requirement.
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